Customer Centric Strategy

Our Customers Centric Strategy aims to put our customers at the core of everything we do by 2025. 

We already have a clear customer focus, though we're eager to move to the next stage and become a fully customer centric organisation. Our new strategy focuses on the below key elements as guiding principles.

As a group, we're aiming to:

• Put customers at the centre
• Deliver high-quality experiences
• Builds a positive emotional connection and trust
• Use customer feedback to drive continuous improvement

What do we mean by customer centric? Find our more in the video below.