Regenda Homes Privacy Notice
Regenda Homes is a registered provider of social housing. This privacy notice tells you what to expect when Regenda Homes collects your personal information.
This privacy notice will tell you:
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The data we collect and how we do this
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How we use your personal data
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Legal bases for data processing
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Who we share your personal data with
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How your personal data is sent outside of the UK and European Economic Area
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How long we keep your personal data
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Protecting your personal data
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The choices and rights you have when it comes to your personal data
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Information Commissioners Office
1. The data we collect and how we do this
We begin the process of collecting information about you, and if appropriate, your family, when you apply to us for housing either directly or through one of our Choice Based Letting partners and throughout your relationship with us. Although the information we collect may vary, typically it may include:
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Contact information, such as name, username (when registering online), address, email address and telephone number
Regenda Homes also collects special category information, including:
We understand that you may not feel comfortable providing some of this information and consider it private. We ask some of these questions to make sure that we do not discriminate against any of our customers and because we recognise that a person’s age, disability, ethnic origin, religion, sexual orientation, or medical condition may affect their choice of home, the area they want to live, and the services they need.
Understanding the diversity of our customers is very important to help us work towards providing homes and services that meet everyone’s needs.
If you feel uncomfortable providing this information, you can say no.
2. How we use your personal data
We collect your personal information in order to:
As part of our ongoing commitment to improving customer experience and understanding your needs more effectively, we may analyse the sentiment of recorded phone messages. This process involves using automated tools to assess the emotional tone and intent expressed within voice recordings. This means that we may infer whether a message is positive, negative or neutral based on vocal cues and word choice.
We may also use segmentation analysis to better understand customer needs and preferences to prioritise the delivery of our services accordingly. Where the analysis of data involves the use of artificial intelligence (AI), we will ensure this is used in line with our AI and Machine Learning Policy which governs the use of AI across the Regenda Group.
3. Legal Bases for data processing
Regenda Homes will use one or more of the following reasons to lawfully process your information:
4. Who we share your personal data with
We will share your personal information to manage your tenancy and offer appropriate support, which may include:
In some cases, we may have a duty to disclose your information to:
* For further information on how the Ministry of Housing, Communities & Local Government (MHCLG) uses your personal information, please contact dataprotection@regenda.org.uk to see a copy of their Privacy Notice.
5. How your personal data is sent outside of the UK and European Economic Area
We (or a third party who we share personal data with) might host, store, and handle that personal data outside of the European Economic Area (EEA). Some of our customer service work is done outside the EEA, to make sure we operate as easily as possible. This means that we’ll send your personal data to suppliers based outside the EEA.
When we send data outside of the EEA, we make sure that all the right safeguards have been put in place to protect your personal data.
6. How long do we keep your personal data
We keep your personal data for no longer than is necessary. This means that when we don’t need it anymore, we delete it. The length of time we keep it all depends on why we’re using it and/or what we need to do to comply with applicable laws and to establish, exercise, or defend our legal rights.
In some circumstances, we might anonymise your personal data (so that it can no longer be associated with you) and use this indefinitely, without further notice.
7. Protecting your personal data
We follow strict security procedures to protect your personal data. This includes following certain guidelines (for example, checking your identity when you phone us).
Whilst we take appropriate technical and organisational measures and have in place physical and electronic procedures necessary to safeguard the personal data that you provide to us, no transmission to or from us by post, email, phone, SMS or over the internet can ever be guaranteed as entirely secure. Communications over the web are not secure and as such, we cannot accept any liability or responsibility for any unauthorised access or loss of personal data.
We also have procedures in place to deal with any suspected data security breach. We’ll notify you and any applicable regulator of a suspected data security breach where we’re legally required to do so.
The Regenda Homes website uses cookies. Cookies are small text files placed on your web browser, computer or mobile device when you visit any website. They are used to make websites work and improve user experience.
When you visit our websites, you’ll be presented with a cookie banner. It lets you choose whether to accept the use of cookies on our site or not.
We use information supplied by cookies to help us:
For instance, depending on your cookie choices, we may use information about your devices and your online interactions to provide, analyse and improve our services. This may include personalising content or advertising for you.
The Regenda Group uses Google Signals, which is a feature of Google Analytics and provides insights into users' cross-device behaviour. Google Signals installs cookies on visitors’ devices when visitors are signed into their Google Account and have turned on Ads Personalisation.
Google Analytics collects data from the sites and apps visited from consenting users Google Accounts. Google Analytics uses aggregated data, and no identifying personal data is shared.
This includes information on age, gender and the interests of website visitors to help give us a clearer picture of website visitors, to track performance of marketing campaigns and to help create more effective ads based on users interests and preferences.
9. The choices and rights you have, when it comes to your personal data
Our contact details are in section 10, and you can always get in touch to ask that we:
10. Getting in touch with us
If you’ve got any questions about data protection, or you’re not happy with how we’ve handled your data, please contact us via:
Address: Data Protection, The Regenda Group, The Foundry, 42 Henry Street, Liverpool, L1 5AY
11. Information Commissioner’s Office (ICO)
If you’re not happy or you think our processing of your data doesn’t comply with data protection law, you can make a complaint to the Information Commissioner’s Office (ICO):
Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Telephone number: 0303 123 1113